Facebook Facelift

Are you utilizing every inch of your Facebook page?

Changes in the Facebook platform have increased the way businesses and organizations can utlize Fan Pages (as opposed to personal profiles).

A Facebook Facelift will transform your page into a powerful marketing strategy and help you stand out from the crowd.

Packages

$250         Basic Package: welcome page, enhanced profile picture and thumbnail, and photostream branding.

$275        Silver Package: Everything in basic package + interactive welcome page (with one link)

$300        Gold Package: Everything in the silver package + 2 additional interactive links.

$50/ea.    Bonus Tabs: 6 principles of Naturopathy, healthy recipes!

Welcome Page

When visitors go to your Facebook page, have them land on a welcome screen instead of your wall. This can help orient them to your page and give important information up front. Don't stop there -- make it interactive! Click on the image for an example.

With a welcome page, you can add links that:

- Lead visitors to more pages just like building a mini-websit within Facebook.

- Lead to a newsletter signup page!

- Lead back to your main webiste for additional information.

Enhanced Profile Picture

Your profile picture can be more than just your logo. Facebook allows you to make the image as long as you want -- and this is vital marketing space. Some companies use this space to as visual marketing such as Burt Bees. Others use it as a way to anchor the page, as with my example.

However you decide to use it, make sure you have a matching thumbnail. Many times, I see thumbnails that are unrecognizable. Use the power of the thumbnail so that every wall posting emphasizes your brand.

Photostream Branding

Photostream are the five random images that appear at the top of your page. Don't let Facebook select these photos for you by default. Take control of this space and use it as an opportunity to brand your business or organization.

Ideas for branding the photostream:

- Use 5 graphic words that describe you. Example.
- Use 5 artfully crafted images that brand you. Example.
- Use a series of 5 graphics that tell your story. Example.