Online Marketing for Naturopathic Doctors
Online marketing is an excellent addition to your overall marketing strategy.
- It is cost-effective.
- It can reach many people quickly.
- It can be passed on to friends, family and colleagues easily.
- It can be updated and changed to reflect pressing health issues.
There are several key areas to address with your online marketing plan
- Web site. Your Web site is the virtual extension of your practice. It makes a first-impression for you. Make sure your site is simple, clean, easy to navigate and visually appealing.
- Professional Image. All information posted online should be considered "public". Make sure your public profiles and directory listings contain professional photos, business-related content, and maintain your professional image.
- Interactive Technology. Take advantage of the marketing potential of interactive technology. Utilize newsletters, blogs or podcasting to help reach new clients. Make sure this content is useful and not full of "marketese".
- Directories. There are numerous directories that you can list your business in for free, while others cost a minimal fee. These directories can help boost your visibility online and connect you with users who are in need of your services.
I offer a one hour online seminar for more information on marketing online,
50 Ways to Market Online for Naturopathic Doctors
This hour long presentation covers the fundamentals of online marketing for Naturopathic Doctors. The goal is to help you see marketing opportunities in unique places. Presentation can be purchased for $45.
